Considering different trend options to delve into for my research I wondered why not sustainable fashion?  ‘Eco-chic’ is a hot topic in the fashion world and obviously influenced by external factors. Sustainable in this context refers to three main areas; people processes, and the environment, all of these are discussed in further detail. With the addition of many contributors we see the varied points of view on why, how and what the trend reflects. Its development and how with the change in society, economy and politics, fashion changes to rebel or conform.
Popular culture is an important factor – slap a pretty, famous face on an ad campaign for a cause (such as this) and in turn you get more attention from media and therefore the consumer.